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Trump Card

We would like to apologize for our lengthy absence from the blog but boy, it has been a busy fall season (and we love it!). We spent our time running around between Ottawa and Toronto shooting a number of assignments for a number of clients, old and new, in both cities.

We have lots to share with you, but first things first: we would like to wish you a happy new year! We are certainly looking forward to continue along our exciting journey here and hope to see you along the ride!

For the first post of 2013, we would like to start with an assignment we did a few months back in Toronto. We were hired by Toronto architectural firm Zeidler Partnership to document the almost complete Trump Tower and International Hotel. Since work was still being undertaken at street level (as well as the needle at the top), we were limited to more distant shots. The assignment was essentially designed to reflect the tricky nature of the building site of the Trump Tower: a small footprint in a very dense urban area. To this end, we chose to concentrate our efforts on three main areas. First, a more generic approach that simply documented Trump Tower in its context (image 1, left). Second, we obtained access to a downtown rooftop to get better vantage points that allowed us hone in on the density of the site. Thus we went with a more abstract approach that emphasizes the density by showing Trump Tower details amidst the surrounding buildings (image 1, right and image 2). Finally, we also took advantage of some beautiful later afternoon light and added a few bottom up images just for good measure :).


Toronto Trump Tower and International Hotel by Zeidler Partnership

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